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The crypto market on January 12, 2026, presented a dynamic landscape, characterized by significant price movements, ongoing regulatory discussions, and notable developments within key blockchain ecosystems. While Bitcoin (BTC) and Ethereum (ETH) continued to dominate headlines, several altcoins also saw considerable activity, reflecting a market grappling with both optimism and underlying uncertainties.
Bitcoin (BTC) saw notable price fluctuations throughout the day, trading within a specific range as investors reacted to a mix of macroeconomic indicators and crypto-specific news. Analysts pointed to growing institutional interest as a persistent bullish factor, with discussions around potential new investment vehicles continuing to fuel sentiment. However, broader market sentiment also showed a degree of caution, possibly influenced by global economic outlooks. The leading cryptocurrency's resilience remains a key focus, with support levels being closely watched by traders.
Ethereum (ETH) also experienced its share of volatility. The network's ongoing scalability and efficiency upgrades, particularly those related to its roadmap, continued to be a significant driver of investor confidence. Developers are keenly observing progress on proposed technical enhancements, which are expected to further solidify Ethereum's position as the leading platform for decentralized applications (dApps) and NFTs. The activity on the Ethereum network, including transaction volumes and gas fees, provided insights into its usage and demand.
Beyond the top two, several altcoins demonstrated interesting trends. Certain DeFi protocols experienced increased Total Value Locked (TVL) as users engaged with lending, borrowing, and staking opportunities, signaling continued confidence in decentralized finance. Gaming tokens and metaverse-related projects also saw varied performance, with some projects announcing partnerships or significant milestones that sparked rallies, while others consolidated after recent gains. The broader altcoin market's health is often seen as an indicator of speculative interest and risk appetite among investors.
Regulatory discussions remained a prominent theme globally. Governments and financial bodies continued to explore frameworks for digital assets, with announcements or consultations from major economic blocs attracting considerable attention. Clarity on stablecoin regulations, potential guidelines for DeFi, and international cooperation on crypto oversight were among the key topics being addressed. These regulatory developments are crucial for the long-term maturation and mainstream adoption of the crypto market, as they can provide both stability and new avenues for growth.
Technological advancements also shaped the day's narrative. New Layer 2 solutions for various blockchains continued to gain traction, promising faster and cheaper transactions. Innovations in blockchain security and privacy-focused protocols were also highlighted, addressing persistent concerns within the digital asset space. The competitive landscape among different blockchain ecosystems intensified, with projects vying for developer talent and user adoption through enhanced features and community engagement.
In summary, January 12, 2026, reflected a crypto market in constant evolution, driven by a complex interplay of price dynamics, technological innovation, and an evolving regulatory landscape. Investors and enthusiasts alike continued to monitor these developments closely, understanding that each facet contributes to the overall direction and future potential of the digital asset economy.
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How are institutions and celebrities predicting Bitcoin prices in 2026?
The table below shows the price predictions for Bitcoin by relevant institutions and prominent figures at the end of 2025. All information was collected from publicly available online sources.
Optimistic views are primarily based on the Federal Reserve's interest rate cuts, increased institutional allocation, and structural buying driven by spot ETFs, with targets mostly concentrated between $150,000 and $250,000. Cautious and bearish views emphasize that slowing demand, macroeconomic tightening, or technical structural disruption could trigger a deep pullback, with scenarios potentially leading to declines to $70,000, $56,000, $25,000, or even $10,000.
Some of these institutions' and celebrities' past predictions were very close to Bitcoin's price performance, while others were quite far off. Therefore, please consider these predictions objectively in conjunction with more information.
In summary, Bitcoin's price performance in 2026 will primarily be driven by the implementation of the US National Bitcoin Strategic Reserve policy and the macro liquidity resulting from global monetary easing. Meanwhile, the market's cyclical recovery demand following the significant correction in 2025, the continued allocation of institutional funds, and global geopolitical and inflationary pressures will also be key variables influencing its price trend.
| Institution / Individual | Description | Bitcoin target price in 2026 | Outlook |
|---|---|---|---|
| Charles Hoskinson | Cardano founder | $250,000 | Very optimistic |
| Robert Kiyosaki | Rich Dad, Poor Dad author | $250,000 | Very optimistic |
| Galaxy Digital | Crypto asset management company | $250,000 | Very optimistic |
| Arthur Hayes | BitMEX co-founder | $200,000+ | Very optimistic |
| Brad Garlinghouse | Ripple CEO | $180,000 | Very optimistic |
| VanEck | Investment companies specializing in ETFs | $180,000 | Very optimistic |
| JPMorgan | A leading global financial services group | $170,000 | Very optimistic |
| Tom Lee | Fundstrat founder | $150,000–$200,000 | Very optimistic |
| Standard Chartered Bank | British International Commercial Bank | $150,000 | Optimistic |
| Bernstein Research | Wall Street investment banks | $150,000 | Optimistic |
| Bitwise | Crypto asset management company | $150,000 | Optimistic |
| Citigroup | Global financial services group | $143,000 | Optimistic |
| Grayscale | The world's largest crypto asset management company | Breaking all-time high | Optimistic |
| Jurrien Timmer | Fidelity Director of Global Macro | $75,000 | Pessimistic |
| CryptoQuant | On-chain data analytics platform | $56,000～$70,000 | Pessimistic |
| Peter Brandt | Legendary trader with over 40 years of experience | $25,000 | Very Pessimistic |
| Mike McGlone | Senior Commodity Strategist at Bloomberg Intelligence | $10,000 | Very Pessimistic |
What will the price of DRIFT be in 2027?
In 2027, based on a +5% annual growth rate forecast, the price of Drift(DRIFT) is expected to reach $0.1645; based on the predicted price for this year, the cumulative return on investment of investing and holding Drift until the end of 2027 will reach +5%. For more details, check out the Drift price predictions for 2026, 2027, 2030-2050.What will the price of DRIFT be in 2030?
About Drift (DRIFT)
What Is Drift Protocol?
Drift Protocol is a decentralized exchange (DEX) on the Solana blockchain. Designed to overcome the inefficiencies of traditional on-chain exchanges, Drift Protocol provides users with low slippage, minimal fees, and reduced price impact on trades. Since its inception in 2021, Drift has demonstrated remarkable growth, boasting over $350 million in Total Value Locked (TVL) and more than 175,000 traders, with a cumulative trading volume exceeding $20 billion. As one of the largest open-source perpetual futures DEX on Solana, Drift Protocol has established itself as a leading player in the decentralized finance (DeFi) ecosystem.
Drift Protocol's primary mission is to create an efficient, liquid, and accessible trading environment for all users. By leveraging Solana's high throughput and low latency capabilities, Drift offers a robust platform that supports a variety of trading activities, including spot trading with margin, perpetual futures trading, borrowing and lending, and passive liquidity provision. This diverse range of products ensures that Drift can cater to the needs of different types of traders and investors, enhancing the overall user experience and engagement.
Resources
Official Documents: https://docs.drift.trade/
Official Website: https://www.drift.trade/
How Does Drift Protocol Work?
Drift Protocol operates through a combination of advanced liquidity mechanisms and innovative trading products. The three primary liquidity mechanisms are Just-in-Time (JIT) Auction Liquidity, Limit Orderbook Liquidity, and Automated Market Maker (AMM) Liquidity. JIT Auction Liquidity involves short-term auctions where market makers compete to provide liquidity, ensuring swift and efficient order fulfillment. The Limit Orderbook aggregates limit orders placed by makers, offering continuous liquidity and price discovery. The AMM acts as a constant liquidity provider, supplementing market liquidity and maintaining optimal trading conditions.
Drift Protocol offers four main products: Spot Trading with Margin, Perpetuals Trading, Borrow Lend, and Passive Liquidity Provision through Backstop AMM Liquidity (BAL). Spot Trading with Margin allows users to trade assets with immediate on-chain settlement and leverage their positions. Perpetuals Trading enables speculation on asset price movements without the need for physical delivery, offering high liquidity and flexibility. The Borrow Lend feature facilitates decentralized money markets where users can deposit assets to earn yield or borrow assets at variable interest rates. The BAL mechanism allows users to provide backstop liquidity, enhancing market depth and resilience.
The protocol’s decentralized orderbook is managed by Keeper Bots, which monitor and fill orders based on specific conditions. These bots compile on-chain orders into an off-chain orderbook, ensuring efficient order execution. Additionally, the revenue pool collects fees from various sources, such as borrow fees and exchange fees, to support the insurance vault and AMM operations, ensuring the system’s sustainability and incentivizing participants.
What Is DRIFT Token?
The DRIFT token is the native governance token of Drift Protocol, playing a crucial role in the ecosystem's governance and development. By holding DRIFT tokens, users can participate in the Drift DAO (Decentralized Autonomous Organization), where they can vote on key decisions regarding protocol upgrades, development initiatives, and other governance-related matters. This decentralized governance model ensures that the community has a direct say in the future direction of Drift Protocol.
In addition to governance, DRIFT tokens can also be used to earn rewards through staking and liquidity provision. By staking DRIFT tokens, users can earn a share of the fees generated by the protocol, further incentivizing active participation and long-term engagement within the ecosystem. This dual role of governance and rewards makes the DRIFT token an integral part of the Drift Protocol, aligning the interests of users, developers, and investors to foster a sustainable and thriving decentralized exchange platform. DRIFT has a total supply of 1 billion tokens.
What Determines Drift Protocol’s Price?
The price of Drift Protocol (DRIFT) is primarily determined by the forces of supply and demand within the blockchain ecosystem. As with other Web3 assets, increased demand for DRIFT tokens, driven by the protocol’s growing user base and innovative features, can lead to a rise in its price. The integration of Drift Protocol on the Solana blockchain enhances its efficiency and appeal, making it a prominent player in the decentralized finance space.
Market volatility also plays a significant role in determining DRIFT's price. Factors such as market sentiment, overall performance of cryptocurrency charts, and external economic conditions can cause fluctuations. For those interested in cryptocurrency price prediction, it’s essential to monitor these variables closely. Understanding the risks and potential rewards can help investors decide if DRIFT is the best crypto investment for 2024 and beyond. Staying informed about market trends and volatility is crucial for making sound investment decisions in the ever-evolving cryptocurrency landscape.
For those interested in investing or trading Drift Protocol, one might wonder: Where to buy DRIFT? You can purchase DRIFT on leading exchanges, such as Bitget, which offers a secure and user-friendly platform for cryptocurrency enthusiasts.
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