hog stock price: Harley‑Davidson (HOG) overview

Hog stock price (Harley‑Davidson, Inc. — NYSE: HOG)

This page explains the hog stock price — the market price of Harley‑Davidson, Inc. shares traded under ticker HOG — and how to interpret its behavior for research and monitoring. In the first sections you will find quick reference identifiers and guidance on where to get quotes; the middle sections review historical performance, key drivers and notable events; the later sections cover valuation, dividends, technical analysis, peer comparison, major risks and practical tracking tips. This article is neutral, beginner friendly, and directs readers to verified data sources. The phrase "hog stock price" appears throughout so you can quickly find core explanations and tools for tracking HOG.

Overview

Harley‑Davidson, Inc. is a US‑based manufacturer known primarily for heavyweight motorcycles, branded merchandise and related financial services for dealers and customers. The company operates in product and financial segments and has been expanding into electric motorcycles and mobility initiatives via the LiveWire brand. Investors and market watchers follow the hog stock price to monitor consumer demand for discretionary goods, management execution on product and electrification strategy, and the health of its aftermarket and finance operations.

Harley‑Davidson shares trade on the New York Stock Exchange under the ticker HOG. The hog stock price is influenced by company fundamentals, product news (including EV launches under LiveWire), macroeconomic conditions, and market sentiment.

Market data and identifiers

This section lists common identifiers and quote fields used to track the hog stock price. Identifiers allow data providers and brokers to uniquely reference HOG in feeds and filings.

• Ticker symbol: HOG (NYSE)
• Common exchange: New York Stock Exchange (NYSE)
• ISIN (example identifier format): US4128221086 (verify with official filings or your market data provider)
• CUSIP (example identifier format): 412822108 (verify with official sources)

Common quote fields used when following the hog stock price:

• Last/Last trade price: the most recent transaction price (real‑time or delayed)
• Change / % Change: move versus previous close
• Market capitalization: total equity value = shares outstanding × price
• P/E ratio: price divided by trailing 12‑month diluted earnings per share (when positive)
• Dividend yield: annual dividend per share divided by price
• Volume: shares traded during a session or period
• Average volume (30‑day): liquidity gauge
• Bid/ask and spread: indicates near‑term trading costs and liquidity

Data sources commonly used to obtain these fields include corporate investor relations pages, financial portals (e.g., Yahoo Finance, CNBC), charting platforms (TradingView) and historical data sites (Macrotrends). When you check any quote for the hog stock price, note whether it is real‑time or delayed (most free screens are delayed by 15–20 minutes).

Historical price performance

Understanding long‑term context helps interpret short‑term moves in the hog stock price. Historically, HOG has exhibited cyclicality, with multi‑year bull and bear phases tied to discretionary consumer cycles, product cycles and macroeconomic shifts.

• Multi‑year trends: Over decades, Harley‑Davidson has seen periods of strong outperformance tied to successful product cycles and margin recovery, as well as extended drawdowns during recessions and times of weak motorcycle demand.
• All‑time highs / lows: Readers should consult dedicated historical price databases for exact all‑time highs and lows for the hog stock price. Reliable sources for long series are company investor pages, macroeconomic charting sites and exchange archives.
• Earnings and product cycles: Historical rallies in the hog stock price frequently follow better‑than‑expected earnings, margin improvement or positive product launches; declines often follow guidance cuts, weakening retail demand, or macro shocks.

Where to retrieve historical daily and annual data for the hog stock price:

• Macrotrends and Morningstar for long time‑series
• Company Investor Relations for filings and historical reports
• TradingView and finance portals for downloadable CSVs and charting history

Recent and intraday movements

Short‑term changes in the hog stock price (intraday, 1‑day, 5‑day, 1‑month) are driven by a different mix of factors than multi‑year moves. Intraday drivers include earnings surprises, analyst reports, macroeconomic releases, dealer inventory updates, and short‑term positioning.

To interpret short‑term moves:

• Check the context: Was a press release, earnings call, or macroprint released? Price gaps at the open often reflect overnight news.
• Volume confirms conviction: Moves on high volume are more meaningful than similar moves on low volume.
• Compare to sector and market: If broader market indices are falling, a drop in the hog stock price may be market‑driven rather than idiosyncratic.

Where to find real‑time or delayed quotes for the hog stock price: financial portals (Yahoo Finance, CNBC), trading platforms, market data terminals and charting sites like TradingView. Many retail platforms provide delayed quotes for free and real‑time streaming with a brokerage account.

As of 2026‑01‑27, according to Yahoo Finance, readers can view current market cap and trading volume for HOG directly on its quote page; verify exact figures on the provider’s page because market cap and intraday volume update continuously.

Key drivers of HOG stock price

The hog stock price is driven by a mix of company‑specific fundamentals and external factors. Below are the typical categories and the mechanics behind how each affects the price.

• Company fundamentals

  • Revenue and earnings growth: Better‑than‑expected sales and margin improvements usually support the hog stock price.
  • Dealer inventories and retail sales: Motorcycles are sold through a dealer network; trends in retail sales and dealer channel inventory can foreshadow revenue trends.
  • Financial services performance: Harley‑Davidson’s financing arm affects credit risk and recurring income. Higher delinquencies or losses compress earnings and can weigh on the hog stock price.

• Product strategy and EV transition

  • New model launches: Successful mainstream model launches can drive higher revenue and raise investor confidence.
  • LiveWire and electrification: Progress in electric motorcycle adoption and LiveWire performance influences growth expectations and the hog stock price. Execution risk is priced into the equity.

• Macro factors

  • Consumer discretionary spending: Motorcycles are discretionary; macro weakness reduces demand and can depress the hog stock price.
  • Interest rates and credit conditions: Higher interest rates raise financing costs for consumers and for the company’s dealer financing, potentially reducing demand and affecting valuation multiples.
  • Currency and commodity inputs: FX swings and input cost volatility (steel, aluminum) affect margins.

• Corporate actions and governance

  • Share buybacks and dividends: Buybacks reduce outstanding shares and can support per‑share metrics; dividend declarations affect yield expectations for the hog stock price.
  • M&A, spin‑offs, or strategic partnerships: Material corporate actions reprice forward expectations.
  • Labor agreements and legal outcomes: Union negotiations and legal settlements can have material one‑time or ongoing cost implications.

• Market sentiment and broader market drivers

  • Analyst upgrades/downgrades and price targets: Revisions in analyst coverage can shift investor expectations and the hog stock price.
  • Sector rotation: Flows into or out of discretionary or automotive sectors influence relative performance.

Notable events affecting price

Certain discrete events historically move the hog stock price. Below are typical event categories and examples of how markets react; for specific past dates and effects, consult the primary sources listed at the end.

• Earnings reports and guidance updates: Surprise beats in revenue or margin expansion can spark intraday rallies; downward guidance or misses can trigger sharp selloffs.
• Product announcements and EV milestones: Announcements of new models, production milestones for LiveWire or strategic partnerships on EV platforms often move sentiment and the hog stock price.
• Labor and union agreements: Large labor settlements or strikes can create near‑term cost uncertainty and weigh on the price until resolved.
• Regulatory or legal rulings: Lawsuits or regulatory penalties can produce outsized single‑day moves in the hog stock price.
• Corporate finance actions: Announcements of share repurchases, dividend increases, or spin‑offs affect valuation metrics and investor demand.

As of 2026‑01‑28, according to Harley‑Davidson’s investor relations statements, material corporate updates and earnings releases remain a primary source of significant intraday volatility for the hog stock price; always check the company press release date for context when analyzing spikes or gaps.

Valuation and analyst coverage

Analysts use common equity valuation metrics to benchmark the hog stock price relative to peers and historical norms. Key metrics include:

• Price/Earnings (P/E): Useful when the company has stable, positive earnings. The hog stock price's P/E should be compared to historical averages and industry peers.
• Enterprise Value/EBITDA (EV/EBITDA): Captures capital structure differences and is helpful when comparing across companies with different leverage.
• Price/Sales (P/S): Used when earnings are volatile or when comparing companies at different profitability stages.
• Price/Book (P/B): Helps assess balance sheet value, especially for companies with meaningful tangible assets.

Analyst coverage typically issues ratings (buy/hold/sell), price targets and research notes. Consensus ratings and aggregate price targets are available on major financial portals and brokerage research pages. Changes in consensus or notable analyst revisions tend to influence short‑term moves in the hog stock price.

Where to find analyst reports and consensus for HOG: financial portals (e.g., Yahoo Finance and Morningstar) aggregate sell‑side target prices and consensus recommendations; company filings often give guidance that analysts incorporate into models.

Dividends, buybacks and corporate actions

Dividend and repurchase policies are important for income‑oriented investors and for EPS mechanics that influence the hog stock price.

• Dividends: Harley‑Davidson has historically paid dividends; any change in the dividend policy is material for yield expectations relative to the hog stock price.
• Share repurchases: Buybacks reduce outstanding shares and can support EPS and stock price if executed at appropriate valuations.
• Other corporate actions: Spin‑offs, mergers, or divestitures reshape business lines and can materially re‑rate the hog stock price.

When a company signals sustained capital returns or announces large buyback programs, market participants may adjust valuation multiples, which impacts the hog stock price.

Technical analysis and market structure

Traders use technical analysis to interpret trends and possible turning points for the hog stock price. Common technical concepts and tools include:

• Trendlines and moving averages: Simple moving averages (50‑day, 200‑day) help identify trend direction. Crossovers (e.g., 50‑day crossing 200‑day) are widely watched.
• Support and resistance: Prior highs and lows, as well as price clustering, form recognized levels traders watch for breakouts or pullbacks.
• Volume and momentum indicators: Relative strength index (RSI) and MACD provide momentum signals; divergences between price and indicator can signal potential reversals.
• Candlestick patterns and chart formations: Patterns like head‑and‑shoulders, double tops/bottoms and flags are used to anticipate moves.

Trading considerations for the hog stock price:

• Liquidity: Average daily volume affects how easily positions can be entered/exited. HOG generally has reasonable liquidity for an NYSE‑listed mid‑cap.
• Bid‑ask spread: Narrow spreads reduce transaction cost; watch spreads in pre‑market and after‑hours sessions which can widen.
• Volatility: Use position sizing and risk controls when trading around earnings or product announcements.

Charting platforms such as TradingView provide interactive charts and indicators useful for analyzing the hog stock price.

Comparison to peers and sector performance

Comparing HOG to industry peers and the broader consumer discretionary sector helps place the hog stock price in context.

Relevant peer companies include other motorcycle and recreational vehicle manufacturers, and firms in the broader leisure and powersports segment. Peer comparison dimensions include revenue growth, margins, leverage, and product pipeline.

Sector trends that influence relative performance include shifts in consumer discretionary spending, changes in fuel prices, and macro cycles that affect leisure purchases. Relative strength versus peers can indicate market preference for HOG's strategy or concerns about its execution.

Risks and investor considerations

The principal risks that can affect the hog stock price include:

• Cyclicality of demand: Motorcycles are discretionary; economic downturns can sharply reduce sales.
• Electrification transition risk: Execution risk in rolling out EVs and integrating new product lines may lead to higher spend and uncertain near‑term returns.
• Competitive dynamics: New entrants or repositioned incumbents can pressure pricing and market share.
• Credit exposure: The company’s financing arm exposes Harley‑Davidson to consumer credit cycles and loan performance risks.
• Regulatory and legal risk: Product recalls, regulatory changes or litigation can impose costs and reduce investor sentiment.

This list is not exhaustive. Investors and researchers should maintain an objective, evidence‑based view when tracking the hog stock price.

How to track and access HOG price data

Practical guidance on where to find and how to access the hog stock price, with distinctions between real‑time and delayed sources:

• Company Investor Relations: Official releases, SEC filings and historic data are authoritative for corporate events that affect the HOG price. Check the company’s investor relations page for earnings, presentations and press releases.
• Financial portals: Yahoo Finance, CNBC, Morningstar and similar portals provide consolidated quotes, news, analyst consensus and downloadable historical price series (note whether the quote is delayed).
• Charting platforms: TradingView and similar tools provide real‑time charts (via provider subscriptions) and user‑defined technical studies to analyze the hog stock price.
• Brokerage and trading platforms: For live execution and real‑time streaming quotes, use a regulated broker. For users looking for a trading platform, consider Bitget for equities and derivatives access, and Bitget Wallet for Web3 wallet needs.

Market hours and after‑hours notes for the hog stock price:

• Regular NYSE session: 09:30–16:00 ET. Quotes during this session are generally most liquid.
• Pre‑market and after‑hours sessions: Prices can gap due to news and lower liquidity; bid/ask spreads often widen.

As of 2026‑01‑27, according to TradingView and finance portals, intraday charts and pre‑market/after‑hours ticks are available; always verify whether the feed is real‑time or delayed when you analyze the hog stock price.

See also

• Harley‑Davidson (company) main profile and corporate history
• LiveWire (electric motorcycle brand and related developments)
• List of motorcycle manufacturers and powersports companies
• New York Stock Exchange (market structure basics)
• Stock market basics (how share prices are determined)

References and data sources

This article draws on standard public market data sources and company filings. For the most current hog stock price and market metrics, consult the primary providers below and the company’s official investor relations materials.

Sources commonly used for HOG market data and event news (examples to verify current figures):

• Yahoo Finance — HOG quote and market data
• CNBC — HOG quote and company profile
• Harley‑Davidson Investor Relations — official press releases and stock information
• TradingView — interactive charts and technical indicators for NYSE:HOG
• Morningstar and Macrotrends — historical price series and metrics
• Nasdaq market activity pages — market data and trading statistics

As of 2026‑01‑27, according to Yahoo Finance, readers can view up‑to‑date market capitalisation and average volume on the HOG quote page; for corporate announcements tied to material moves in the hog stock price, check Harley‑Davidson’s investor relations press releases with the date and time stamp.

Practical checklist when you monitor the hog stock price

• Verify whether quotes are real‑time or delayed before making trading decisions.
• Check the latest company press releases and earnings transcripts for event‑driven moves.
• Use volume and sector comparisons to confirm whether a move is idiosyncratic or market‑wide.
• For trading, confirm liquidity in the session you trade (regular session tends to be the most liquid).
• For custody and trading tools, consider regulated platforms such as Bitget and store keys for Web3 assets in Bitget Wallet when interacting with decentralized services.

Further exploration: monitor HOG on your preferred charting tool, review quarterly filings for updated guidance and capital allocation plans, and consult multiple data providers to triangulate the most accurate, time‑stamped figures for the hog stock price.

Author note: This article is for informational and research purposes only. It is not investment advice and does not recommend buying or selling securities. Data points and market metrics should be verified on the cited providers and the company investor relations site because market values change continuously.