Procter & Gamble Company (The)

• PG Stock Price 24h change: +2.65%. From 146.06 USD to 149.93 USD. The price surge was primarily driven by a Q2 fiscal 2026 earnings beat, reporting $1.88 EPS against the $1.86 consensus, alongside reiterated full-year guidance.
• Technical indicators show a "Strong Buy" signal in the short-to-medium term. Key metrics: RSI (14) is at 68.31 (near overbought but bullish); MACD (12, 26) is at 1.32 (Buy). The stock has broken above its 50-day ($145.81) and 20-day ($147.45) moving averages, though it faces long-term resistance near the 200-day average ($150.66).
• P&G reported Q2 fiscal 2026 revenue of $22.21 billion, a 1% increase year-over-year, though slightly missing the $22.34 billion estimate due to flat organic volume growth and margin pressure from tariffs.
• The company declared a quarterly dividend of $1.0568 per share (annualized $4.23, ~2.8% yield) with an ex-dividend date of January 23, 2026, reinforcing its status as a reliable income stock.
• Management reiterated FY 2026 core EPS guidance of $6.83–$7.09, signaling stability despite an estimated $400 million after-tax headwind from increased tariff costs.
• The Consumer Staples sector (XLP) has returned approximately 3% year-to-date, with defensive stocks attracting "safe-haven" bids amid broader market volatility and geopolitical tensions.
• Sector analysts highlight a rotation into "under-the-radar" staples with high pricing power, noting that S&P 500 Consumer Staples earnings are projected to grow by roughly 12% year-over-year in 2026.

• PG Stock Price 24h change: -0.64%. From 147.00 USD to 146.06 USD.
• From a technical perspective, PG is currently navigating a "medium-term falling trend channel" with a significant resistance level near $150 and immediate support established at $138. While short-term momentum showed a recovery from recent lows, the technical structure remains cautious as indicators like the 200-day moving average ($150.79) hover above the current price, suggesting a bearish-to-neutral stance until a breakout occurs.
• Procter & Gamble reported Q2 fiscal 2026 earnings on January 22, beating EPS estimates at $1.88 (vs. $1.86 expected) but missing revenue expectations with $22.2 billion due to soft market trends and volume declines in specific segments like Baby and Family Care.
• Management maintained its full-year 2026 guidance, projecting organic sales growth of 0% to 4% and core EPS growth of 0% to 4%, while reaffirming plans to return $15 billion to shareholders through dividends and buybacks.
• P&G recently urged shareholders to reject a "mini-tender" offer from Potemkin Limited, advising that the offer price was below the current market value and lacked the protections of standard SEC-regulated filings.
• The Consumer Staples sector (XLP) has shown a strong defensive rotation in early 2026, gaining 7.5% in the first few trading days as investors seek safety amid broader market volatility and concerns over a potential economic slowdown later in the year.
• Major investment firms including J.P. Morgan and Barclays have highlighted select consumer staples as top picks for 2026, citing resilient pricing power and easing inflationary pressures as key drivers for margin expansion in the household and personal care industries.