Church & Dwight Company, Inc.

• CHD Stock Price 24h change: -0.52%. Closed at 91.76 USD on January 21, 2026. This slight pullback follows a strong multi-day rally as the broader consumer staples sector faced profit-taking despite ongoing defensive rotation.
• From a technical perspective, the stock is showing "strong short-term momentum" but faces "long-term valuation resistance." Key indicators show the price is trading above its 50-day SMA ($85.16) but near its 200-day SMA ($91.95). Near-term support is identified at $90.66, while primary resistance sits at $91.98. The RSI suggests the stock is approaching overbought territory after a ~7.5% sector-wide surge.
• Church & Dwight announced the sale of its VitaFusion and L'il Critters gummy vitamin brands to Piping Rock Health Products to streamline its "Power Brand" portfolio and focus on higher-growth categories.
• The company scheduled its 2026 Analyst Day and Full Year 2025 earnings webcast for January 30, with analysts closely watching for guidance on organic volume growth and capital allocation.
• Institutional activity remains mixed; while Vest Financial recently purchased over 40,000 shares, other firms like Addenda Capital and Mountain Pacific have slightly reduced their stakes ahead of the upcoming earnings report.
• The Consumer Staples sector (XLP) has experienced a sharp 7.5% defensive rotation in early 2026 as rising recession fears drive investors toward "flight-to-safety" assets with durable cash flows.
• Major sector peers are seeing diverging analyst sentiment: Morgan Stanley highlighted Coca-Cola and Colgate-Palmolive as preferred picks for 2026, while Estee Lauder (EL) has outperformed the group with a 12.6% year-to-date gain.

• CHD Stock Price 24h change: +1.70%. From 90.59 USD to 92.15 USD. Increased momentum ahead of the 2026 Analyst Day and recent positive institutional stake increases.
• From a technical perspective, CHD is showing a "bullish recovery within a long-term neutral range": the stock has recently broken above its 50-day moving average ($85.06) but remains near its 200-day average ($89.12), with a Neutral RSI of 68.6 suggesting it is approaching overbought territory while MACD indicates short-term buy momentum.
• Church & Dwight recently announced it will webcast its 2026 Analyst Day and Full Year 2025 earnings results on January 30, a key catalyst for near-term volatility.
• Major institutional investors like Vest Financial and Rakuten Investment Management recently disclosed significant new stakes or increased positions in CHD, signaling professional confidence in its defensive value.
• The company finalized the sale of its VitaFusion and L'il Critters gummy vitamin brands to Piping Rock Health Products to streamline its portfolio toward higher-margin core brands.
• The Consumer Staples sector (XLP) has seen a massive "defensive rotation" to start 2026, gaining 7.5% in early January as investors flee tech volatility amid rising macro uncertainty.
• Consumer staples stocks are currently outperforming the broader market by a wide margin, driven by a 70-percentage-point performance gap relative to tech over the past three years creating a contrarian value play.