what is ttd stock — TTD (The Trade Desk)
TTD (The Trade Desk, Inc.)
A common investor query is "what is ttd stock" — the answer: TTD is the Nasdaq‑listed Class A common stock of The Trade Desk, Inc., an American advertising‑technology company that provides a cloud‑based, self‑service programmatic demand‑side platform (DSP) for advertisers and agencies. This entry summarizes the company, its ticker and listing details, business model, financial and market considerations, risks, and where to follow TTD as an equity.
Company overview
The Trade Desk was founded in 2009 and is headquartered in Ventura, California. Its mission is to give advertisers and agencies a unified platform to plan, buy, and measure digital advertising across formats — including display, video, audio, mobile, and connected TV (CTV). The company focuses on programmatic ad buying, data‑driven targeting, and measurement tools to optimize campaign performance.
Ticker and listing information
TTD trades under the ticker symbol "TTD" as Class A common stock on the Nasdaq exchange. Typical U.S. equity trading hours apply. Investors should verify current trading session rules, post‑market and pre‑market liquidity, and any index inclusions via official market data sources. For retail trading and derivatives access, investors may consider platforms such as Bitget that list U.S. equities and related instruments.
Share classes and capital structure
The Trade Desk historically has issued multiple share classes with distinct voting rights; Class A shares (ticker TTD) are the publicly traded common shares. Class B (if applicable) often carry enhanced voting power and are held by insiders and founders. Exact authorized shares, voting breakdowns, and recent changes to capital structure are disclosed in the company’s SEC filings.
Business model and products
The Trade Desk operates a demand‑side platform (DSP) that connects advertisers to publisher inventory via programmatic auctions. Key offerings include campaign orchestration, audience targeting, real‑time bidding, identity and data integrations, measurement and reporting, and APIs for automation. Major customers are advertisers, advertising agencies, and media buyers seeking centralized programmatic buying across formats.
Technology and platform features
Proprietary technology focuses on real‑time bidding, deterministic and probabilistic targeting, data management, integrations with publisher supply‑side platforms (SSPs) and publishers, and analytics for cross‑channel measurement. Recent platform upgrades have emphasized AI‑driven features and CTV capabilities.
Financial profile and key metrics
Relevant investor metrics for TTD include revenue growth, gross margin, operating income, free cash flow, and valuation multiples (P/E, forward P/E, P/S). Exact figures change each quarter; consult the company’s latest 10‑K/10‑Q and market data pages for up‑to‑date numbers.
Market performance and historical price trends
TTD has experienced multi‑year appreciation and periods of sharp declines tied to ad‑market cycles, product execution, and investor sentiment. As of December 2025, market commentary provided with this brief highlighted The Trade Desk among notable stocks in periodic watchlists; readers should check current price charts and historical returns for the latest performance context.
Ownership and major shareholders
Ownership typically comprises institutional investors, mutual funds, and insider holdings. Large institutional holders can affect liquidity and voting outcomes; refer to the most recent proxy statement or Form 13F filings for precise ownership snapshots.
Corporate governance and management
Key executives and board composition are disclosed in investor relations materials. Governance items relevant to shareholders include executive compensation, board independence, and shareholder rights tied to share classes.
Analyst coverage and market sentiment
Equity analysts publish ratings and price targets for TTD; consensus views and coverage lists are available from major financial data providers. Market sentiment often shifts after earnings reports, guidance updates, or industry developments.
Risks and challenges
Main risks include competitive pressure from large advertising ecosystems, shifts in ad spending patterns, privacy and regulatory changes affecting targeting and measurement, platform execution risks, and macroeconomic impacts on advertiser budgets.
Competitors and market positioning
The Trade Desk operates in a competitive ad‑tech landscape. Its strengths include cross‑channel DSP capabilities and measurement tools; weaknesses include reliance on programmatic demand cycles and execution of new product rollouts.
Corporate actions and shareholder returns
Important corporate actions for stockholders include the IPO date, any stock splits, dividend policy (the company historically has not paid dividends), and share repurchase programs. Refer to SEC filings and investor presentations for current capital allocation policy.
Trading instruments and derivatives
Options, ETFs holding TTD, and other derivatives referencing the stock are typically available via regulated markets. For users seeking to trade or track TTD, Bitget provides access to U.S. equities and related instruments; always confirm product availability and trading terms on the platform.
Notable events and milestones
Major milestones that have affected TTD include large product launches, acquisitions, earnings surprises, and index inclusions or removals. These events are documented in press releases and SEC filings.
How to research and follow TTD stock
Primary research sources include the company’s SEC filings (10‑K, 10‑Q, 8‑K), investor relations presentations, earnings call transcripts, and reputable financial news and data providers. For live trading or portfolio access, consider regulated brokerages and platforms such as Bitget.
See also
- Programmatic advertising
- Demand‑side platforms (DSPs)
- Advertising technology companies
- Nasdaq‑100
References
Principal sources: The Trade Desk SEC filings and investor relations materials; market data and profile pages from major financial data providers; company profile and history pages. Numerical and time‑sensitive data should be cross‑checked against the company’s latest filings and trusted market sources.
External links
Company website and investor relations page (search the corporate site). Market quote and historical data pages are available via major financial data providers and the Nasdaq quote pages.
Note: If you asked "what is ttd stock" to determine whether to follow or trade it, start by reading the latest filings and listening to the most recent earnings call. For execution and instrument access, explore trading via Bitget. This article is informational and not investment advice.


















