hri stock guide: Herc Holdings (HRI) overview

HRI (Herc Holdings, Inc.)

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hri stock is the NYSE ticker symbol for Herc Holdings, Inc., a publicly traded company that provides equipment rental solutions and related services to construction, industrial, events and government customers. This guide explains what the hri stock represents, summarizes the company’s business model and recent developments, and points investors to the primary sources for up-to-date market data and filings. Readers will learn where to find financial statements, how the company organizes its operations, and which metrics analysts use to evaluate hri stock.

As of 2026-01-28, per Yahoo Finance and the company's investor relations, hri stock is listed on the New York Stock Exchange and traded in USD; for the latest real-time prices and filings consult the sources listed in the References section.

Company overview

hri stock represents ownership in Herc Holdings, Inc., an equipment rental company that operates a network of rental locations and offers a mix of general-purpose construction equipment, specialty fleet assets and value-added services. The company’s principal lines include short- and long-term equipment rentals, fleet servicing, equipment sales and ProSolutions-style specialty rental programs that target customers requiring project-specific, high-margin equipment and managed services.

Herc Holdings serves markets across the United States and select international markets, addressing demand from builders, contractors, municipalities, industrial sites, and event production companies. The company’s business model converts capital investment in an owned or leased fleet into recurring rental revenue, supplemented by ancillary revenue streams such as maintenance, logistics and aftermarket sales.

History

Origins and early history

Herc Holdings traces its roots to earlier equipment-rental businesses and corporate restructurings tied to the auto rental industry. The modern company developed through organic growth and strategic restructuring that positioned it as a large independent rental operator focused on diversified end-markets rather than retail car rental.

Recent developments (2018–present)

In recent years, the company has executed strategic actions to reshape its fleet mix, improve margins and expand specialty offerings. These actions have included targeted acquisitions of regional rental operators, financing refinancings to manage debt maturities, and investments in fleet modernization. As of 2026-01-28, per the company’s investor-relations disclosures and financial-data providers, investors continue to track the effects of these strategic moves on revenue growth, leverage ratios and free cash flow generation.

Operations and business segments

Herc Holdings operates through several business segments that together determine the company’s revenue mix and margin profile.

• Rental operations: Short-term and long-term equipment rentals to contractors, events, industrial operations and government contracts.
• Specialty/professional solutions: ProSolutions and similar specialty fleets offering project-specific equipment and managed solutions for higher-margin work.
• Fleet services and sales: Repaired, refurbished and end-of-life fleet equipment sales plus maintenance and logistics services that support the core rental business.

These segments allow hri stock holders to evaluate the balance between recurring rental revenue and more cyclical elements like equipment sales.

Fleet and equipment

Herc Holdings’ fleet typically includes aerial work platforms (boom lifts, scissor lifts), earthmoving equipment (excavators, loaders), material-handling assets, power generation and HVAC units, and specialty units for events and industrial projects. Fleet management is a capital-intensive activity: the company must optimize replacement cycles, utilization rates and maintenance costs to preserve margins. Investors evaluating hri stock watch metrics such as fleet utilization percentage, average age of fleet and capital expenditures for replacements.

Specialty services (e.g., ProSolutions)

Specialty services—often branded as ProSolutions or similar—offer higher-margin rentals and managed services. These programs focus on customized fleet builds, on-site management and bundled service agreements. For hri stock, specialty services are important because they can improve gross margins and customer stickiness while reducing reliance on commodity rental rates.

Locations and facilities

Herc Holdings operates a multi-state network of rental branches and service centers. Locations are distributed to support regional construction markets, major metropolitan areas and industrial corridors. The geographic footprint is an operational advantage when fleet logistics and timely service matter to customers. The company reports location counts and service-area coverage in its periodic filings and investor presentations.

Financial information

This section summarizes the financial metrics and reporting sources that investors commonly use to evaluate hri stock. For precise, up-to-date numbers, investors should consult the company’s SEC filings, investor-relations materials and live financial-data providers.

As of 2026-01-28, per TradingView, Yahoo Finance and the company’s investor-relations page, market participants track revenue, net income, EBITDA, free cash flow and leverage as primary indicators when appraising hri stock.

Key financial metrics

• Revenue and revenue growth: top-line sales from rental operations, equipment sales and service revenues.
• Net income and EPS: bottom-line profitability and diluted earnings per share.
• EBITDA and adjusted EBITDA: operating performance measures that strip non-cash items and one-time adjustments.
• Free cash flow: cash from operations less capital expenditures; critical for servicing debt and funding fleet investments.
• Debt levels and leverage ratios: total long-term debt, net leverage (net debt / EBITDA) and interest coverage ratios.

Investors use these metrics together to form a view on capital efficiency and balance-sheet strength for hri stock.

Historical performance

Historical share-price performance for hri stock can be reviewed through multi-year charts and datasets. As of 2026-01-28, Macrotrends and TradingView provide downloadable historical price series and long-term performance charts. Historical performance highlights include multi-year highs and lows, recovery periods following macroeconomic slowdowns, and share-price reactions to company-specific news such as earnings releases, refinancing announcements or material acquisitions.

Stock market information

hri stock is listed on the New York Stock Exchange and trades in U.S. dollars under the ticker HRI. Market data for hri stock is available from major financial-data platforms and the exchange’s own quote page.

As of 2026-01-28, per the NYSE quote page and Yahoo Finance, hri stock trades during regular market hours and may have after-hours movement reported by major data providers.

Trading data and liquidity

Liquidity and trading patterns for hri stock are important for investors who consider position size and execution risk. Typical liquidity measures include average daily trading volume, float, and bid-ask spreads. Per financial-data services (TradingView, Yahoo Finance), market participants can find average-volume figures, float and institutional ownership breakdowns to estimate ease of trading.

Dividends and share actions

Investors should check the company’s dividend policy and historical dividend payments if income generation is a priority. As of 2026-01-28, hri stock’s dividend activity and any share-repurchase programs are detailed in the company’s quarterly reports and investor updates. If the company pays dividends or has conducted repurchases, the investor-relations page and SEC filings provide dates and amounts.

Corporate debt and bonds

Herc Holdings uses a combination of bank facilities and corporate notes to finance fleet purchases and operations. Corporate debt metrics—including total debt outstanding, upcoming maturities and effective interest rates—are material to holders of hri stock because of the capital-intensive nature of the rental business. Per Morningstar and company SEC filings as of 2026-01-28, investors should review the company’s long-term debt schedule and recent refinancing transactions to assess financing risk.

Mergers, acquisitions and strategic transactions

Mergers and acquisitions materially influence hri stock by changing fleet scale, geographic reach and revenue mix. Recent years have seen targeted acquisitions to grow specialty fleets and to increase presence in attractive regional markets. Any major acquisition that materially affects pro forma leverage or fleet size is disclosed in press releases and SEC filings; investors tracking hri stock should review integration plans and expected synergies in those materials.

Ownership and governance

Herc Holdings’ governance structure comprises a board of directors and senior executives (CEO, CFO and other officers) responsible for strategy and operations. Major institutional shareholders and insiders are reported in proxy statements and 13F filings; these ownership details help investors understand who holds significant positions in hri stock. As of 2026-01-28, institutional ownership percentages and insider holdings can be found on financial-data portals such as Yahoo Finance and Morningstar and in the company’s SEC disclosures.

Analysts, ratings and investor coverage

Equity research from sell-side analysts and coverage by independent research firms influence sentiment for hri stock. Analysts publish consensus ratings (buy/hold/sell), target prices and thematic notes on fleet utilization, margin expansion and leverage. Per Simply Wall St and broker commentary aggregated on financial portals as of 2026-01-28, investors can view consensus ratings and recent changes to analyst views; be mindful that analyst opinions vary and are updated with each earnings cycle.

Competition and market position

Herc Holdings competes with other equipment rental companies that operate national and regional fleets. Competitors include large diversified rental firms and regional specialists. Competitive factors include fleet scale, branch density, specialty capabilities, pricing power and logistics efficiency. For holders or observers of hri stock, market-share trends and customer retention in key regions are relevant indicators of competitive positioning.

Risks

Principal risks that affect hri stock include:

• Cyclicality: Demand for rental equipment is correlated with construction and industrial activity, which can be cyclical.
• Leverage and financing risk: The fleet is capital intensive; high leverage or tight credit markets can strain cash flow.
• Integration risk: Mergers and acquisitions carry integration and execution risks that can affect margins.
• Operational risk: Fleet downtime, rising maintenance costs or supply-chain constraints can reduce utilization.
• Regulatory and insurance exposure: Safety, insurance claims and environmental regulations can produce material costs.

These risk categories are routinely disclosed and discussed in the company’s 10-K and 10-Q filings. Investors in hri stock should review those disclosures to better understand company-specific exposures.

Corporate responsibility and ESG

Environmental, social and governance considerations for equipment-rental companies often focus on fleet emissions, fuel efficiency, safety programs for operating equipment, employee training and community engagement. Herc Holdings typically reports sustainability initiatives, safety metrics and governance practices in investor materials. ESG factors can affect cost of capital, regulatory compliance and customer preferences, all of which are relevant to the long-term outlook for hri stock.

Investor relations and reporting

Official company filings and investor presentations are the primary sources for authoritative information on hri stock. Key documents include:

• Annual reports and Form 10-K (annual financial statements and risk disclosures).
• Quarterly reports on Form 10-Q (quarterly financials and operational updates).
• Current reports on Form 8-K (material events, M&A, executive changes).
• Investor presentations and earnings-release slide decks.

As of 2026-01-28, investors should consult the company’s investor-relations materials and the SEC filings database for the most recent disclosures. Financial-data providers such as Yahoo Finance, TradingView and Macrotrends offer convenient access to live quotes, historical prices and analyst estimates for hri stock.

See also

• Equipment rental industry overview
• Fleet management best practices
• Major competitors and market structure in equipment rental
• Financial metrics for capital-intensive businesses

References

• As of 2026-01-28, per Yahoo Finance: company overview, basic market data and aggregated analyst commentary for hri stock.
• As of 2026-01-28, per CNN Markets: snapshot of hri stock price and company summary.
• As of 2026-01-28, per Robinhood: retail-facing summary page for hri stock and trading notes.
• As of 2026-01-28, per TradingView: real-time charting and historical price data for NYSE:HRI.
• As of 2026-01-28, per Simply Wall St: company-level analysis and visual summaries for hri stock.
• As of 2026-01-28, per Macrotrends: long-term historical price series and downloadable datasets for hri stock.
• As of 2026-01-28, per Morningstar: company profile, financial ratios and analyst commentary relevant to hri stock.
• As of 2026-01-28, per Herc Rentals investor relations: official company filings, investor presentations and press releases that directly pertain to hri stock.
• As of 2026-01-28, per NYSE quote page: official exchange listing information for hri stock.

External resources and next steps

If you want to monitor hri stock in real time or review primary filings, consider these next steps:

• Check the company’s investor relations page for the latest SEC filings and earnings presentations.
• Review historical price data and volume on major financial-data platforms to analyze volatility and liquidity for hri stock.
• For convenient trading access and custody, explore Bitget’s trading platform and Bitget Wallet for secure custody—Bitget provides tools for order execution and account management suitable for investors tracking hri stock.