Amer Sports, Inc.

• AS Stock Price 24h change: -1.61%. From 36.46 USD to 35.87 USD.
• From a technical perspective, the stock is currently in a "short-term corrective phase" after hitting a resistance level near $40. Technical indicators show a neutral-to-bearish bias as the price trades below its 10-day moving average, though long-term support remains firm around the $33 level supported by robust fundamental growth forecasts.
• Amer Sports recently received a price target increase to $46 from Truist Securities, citing a strong growth outlook for its technical apparel segment, particularly the Arc'teryx brand.
• Institutional interest in AS has surged, with Massachusetts Financial Services Co. and other major funds recently disclosing significant new positions, bringing institutional ownership to approximately 40%.
• The company reiterated its raised 2025 revenue guidance of 23-24% growth, fueled by a 54% sales jump in the Asia-Pacific region and expansion in the premium outdoor footwear market.
• The retail apparel and footwear sector saw a boost as U.S. markets rallied following the walkback of threatened international tariffs, easing concerns over supply chain costs and margin pressure.
• Industry data indicates a surge in footwear inventory levels to a two-year high, forcing retailers to focus on product innovation and brand heat to maintain full-price sell-through in a value-conscious consumer environment.

• AS Stock Price 24h change: -1.54%. From 37.03 USD to 36.46 USD.
• From a technical perspective, the stock is in a "short-term consolidation phase" within a long-term uptrend; key indicators like the 14-day RSI (45.10) and MACD (-0.05) signal a neutral to slightly bearish momentum, while the price remains supported near its 200-day moving average of 37.00 USD.
• Truist Securities recently raised its price target for Amer Sports to $46 from $45, citing a positive growth outlook for its premium brand portfolio including Arc'teryx and Salomon.
• Deutsche Bank highlighted Amer Sports as a favored retail pick for 2026, noting a "risk-on" setup for the sector supported by solid consumer fundamentals.
• Analysts maintain a consensus "Buy" rating on AS, with recent valuation reports suggesting the stock may be undervalued by approximately 21% relative to its long-term growth potential.
• The broader retail apparel and footwear industry saw resilience in recent consumer spending reports, with clothing accessory sales rising 7.5% year-over-year, buoyed by stabilizing borrowing costs.
• Market analysis indicates a shift in the apparel sector toward "lifestyle-led" categories like athleisure and technical outerwear, benefiting high-performance brands that maintain strong pricing power.