Regulatory Transparency Drives Swiss Fintech Expansion into U.S. Digital Asset Market

Swiss fintech company Taurus, known for its institutional digital asset infrastructure, has entered the U.S. market by launching its first office in New York. This expansion comes after a wave of regulatory changes that industry experts say have created a "welcoming environment for digital assets," including the approval of the GENIUS and Clarity Acts and the overturning of SEC Staff Accounting Bulletin (SAB) 121. Taurus intends to support American financial institutions in need of compliant digital asset management solutions as adoption in the sector accelerates.

Supervised by Switzerland's Financial Market Supervisory Authority (FINMA), Taurus has established itself as a significant connector between traditional finance and blockchain technology. The firm delivers custody, tokenization, and trading platforms to leading banks such as

, , and Santander, and currently supports more than 35 blockchain protocols. The New York branch is Taurus’s second location in North America, following its earlier move into Vancouver, Canada, this year.

The company’s U.S. growth is fueled by a $65 million Series B funding round completed in February 2023, with Arab Bank Switzerland,

, and Pictet as lead investors. The capital is being used to speed up global expansion and develop new products, including recent launches in Solana-based custody and tokenization. Taurus has also gained regulatory approval to provide tokenized securities to retail customers in Switzerland, further strengthening its compliance credentials.

To oversee its U.S. operations, Taurus has appointed Zack Bender, who previously held leadership roles at Fiserv and Swift. Bender pointed to the recent regulatory changes as key drivers for institutional engagement, noting that these updates "create opportunities for financial institutions and major corporations to expand their digital asset operations." He voiced confidence in Taurus’s capacity to deliver "one of the world’s most sophisticated infrastructures" to its clients.

This move is in step with broader industry trends, as U.S. banks and companies increasingly invest in digital assets, seeking secure and scalable solutions. Taurus’s platform is built to meet these demands, offering features like private asset marketplaces and trading of tokenized securities. The company’s strong focus on institutional compliance appeals to clients navigating a shifting regulatory environment.

Market observers highlight that Taurus’s arrival in the U.S. signals rising institutional trust in digital assets. With regulatory clarity improving and more corporate treasuries moving into crypto—such as SpaceX’s recent $133 million

transaction and Pineapple Financial’s $100 million treasury initiative—the industry is set for significant expansion. Taurus’s New York office is anticipated to be instrumental in supporting this evolution, especially as U.S. lawmakers continue to shape digital asset policy frameworks.